iPhoneography – The Art of Photographing with Smartphones and its Evolution


A path running towards the Sunset – Wild Life Refugee at the Medicine Park, Fort Sill, OK (Photo by Diane Rivera Estella)

For a period of a few years, it seemed as if every successive iPhone release set a new bar for excellence in the mobile photography space.

iPhoneography is a term utilized to describe the art of photographing with the iconic Apple Brand smartphone. This art is mainly used by photography enthusiasts and many professional photographers. Actually, many people own smartphones and regularly use their cameras to document their daily living such as the food they are eating, when visiting new places, the selfies with friends and many others. But you don’t see often the usage of a smartphone camera to create high-quality images including the artistic capture of landscapes and portraits. To achieve the artistic results with a smartphone camera the same basic photographic rules are required. The rule of thirds, the framing, lighting, camera settings and focusing are part of the image composition.

iPhone photography has grown since 2007 when the original iPhone was released. The camera of the phone only had a two-megapixel camera with a fixed lens with the only advantage of the internet connection capability. This feature opened doors to the social media sharing and interaction. “In less than a decade, Apple’s handset ascended to become the world’s most popular camera”, Mark Myerson said.


Click the image below for complete article:




Filmmaking Tips & Tricks

Film Look – 5 easy steps

How to get the “film look” in 5 easy steps – with an average DSLR

Screenshot 2017-04-20 17.21.17These days achieving a “film look” is easier and cheaper than you expect. When someone is starting its own business money is one of the biggest concerns. Eskild Fors is a young cinematographer who is an independent Filmmaker and a YouTuber.

His major goal is to educate others on how to achieve quality short films without breaking your pocket. To launch yourself as a Filmmaker is not necessary to buy the most expensive camera, it is all about the technique. These techniques includes; camera setup, different angles, focal lengths and movements with the camera. Also taking in consideration the location (a good location gives you a more professional look), background (should contain depth and perspective, without being distracting).

Source: FotoFors


Step up your Filmmaking : The Importance Of B-Roll

The inclusion of B-Rolls can change the whole Storytelling perspective
By: Peter McKinnon




By RACHEL JELLINEK published OCTOBER 10, 2011

What Is B-Roll and Why Is It So Valuable?

B-roll is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you want to have other images you can cut away to that will add dimension to your story. B-roll can include additional video footage, still photographs, animation or other graphic elements.

Here are a few things to keep in mind when planning your film shoot:

  1. Depending on the type of video you are creating, evenly divide filming between recording interviews and capturing b-roll. In our experience, having plenty of good b-roll makes a video more powerful.
  2. Because the times for capturing b-roll are often fixed (a certain activity only happens at a certain time), start by identifying the must-have footage and inserting that into your filming schedule.
  3. Fill in the rest of the schedule with interviews and nice-to-have b-roll. If you discover, due to limited timing, that you need to sacrifice either a must-have piece of b-roll or a nice-to-have interview, we often recommend sacrificing the interview. The value of b-roll should not be underestimated, not only because it can strengthen the impact of your current video project, but also because it can serve as key footage for additional video assets created down the road.

Get an inside look at the value of b-roll in this video by Rachel Jellinek. Rachel presents two alternatives of a single video–one with b-roll and the second without: http://dlvr.it/lCKjN.

Author: Rachel Jelline

Rachel Jellinek is a partner at Reflection Films. Located just outside of Boston, Reflection Films is a video production company with experience in marketing, fundraising and training videos. Reflection Film clients choose video to share success stories, distinguish themselves from competitors, increase brand awareness in their target market and communicate in a more personal way with their audiences.



Why B-Roll Is So Valuable. (2013, November 11). Retrieved May 12, 2017, from http://contentmarketinginstitute.com/2011/10/what-is-b-roll-and-why-is-it-so-valuable/